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The IUP Journal of English Studies 
Focus

For long, literary criticism has been a product of inspired intuition. During the last
century, attempts were made to provide a palpable scientific base for critical analysis with the pioneering works of Russian Formalists, the proponents of Practical Criticism and adherents of Stylistic analysis of texts. A paradigm shift occurred in critical approaches. While analysis of the choice of sentence structure, clausal and phrasal devices and the like can provide a glimpse into the mind of the man, it cannot explore the whole creative process. Attempts have been made the world over to take the marginalized from the periphery to the center of agonized awareness of humanity. And in this urgent endeavor, the contribution of sensitive writers—especially, women—is central. Even among the marginalized women, the plight of subaltern women is much more pitiable. The plight of transgender persons is most pathetic.

In the first paper, “London’s The Mutiny of the Elsinore: A Tragic Allegory of the Whole Proletarian Destiny”, Abdulsalam Hamad examines London’s novel as a presentation of protest by the proletarian class working under inhuman conditions on board Elsinore, which serves as microcosm of brutality and animality of the capitalist section of the society.

The agony of marginalized women is explored by two novelists discussed by Shymasree Basu in her paper, “Memoirs of Two Marginalized Women: A Comparative Study of A Life Less Ordinary and The Truth About Me – A Hijra Life Story”. The women attempt to find for themselves ‘a safe space’ where they can locate their identity. In the first novel, A Life Less Ordinary, the writer presents the struggle of Baby to find the desired space for herself by walking out of her house and domestic harassment with the sole purpose of educating her son and achieves a measure of success when the family of Tatush offers her shelter. But in the case of Doraiswamy who turned into transgender Revathi, in the second novel, The Truth about Me: A Hijra Life Story, she meets with derision and humiliation from all sides. When she goes to join the community of hijras, she is reduced to the status of a sex worker.

Vaishali Punjani, in her paper, “The Sufferings of a Subaltern Mother: A Comprehensive Study of Baburao Bagul’s Short Story ‘Mother’”, studies the status of women in a patriarchal setup, when a woman is treated no better than a reproducing machine, without any rights over the children. The woman, in the story “Mother” by Baburao Bagul, remains nameless. Women are abused in the house and are largely slave mothers.

The women who are cursed with twin disadvantages of caste and color are more marginalized, but white women of South Africa are less marginalized, as portrayed by J M Coetzee in Foe, which is a take on Daniel Defoe’s Robinson Crusoe. K Narasimha Rao argues, in his paper, “Inhabiting Feminism and the Feminine in J M Coetzee’s Foe”, that the novel is a critique of Anglo-Saxon feminism and explores the voice of women as an expression of otherness.

The pangs of the Parsi community, which once dominated the commercial world in Mumbai (then Bombay) is touchingly evoked by Rohinton Mistry in his novel, Such a Long Journey. Richa Joshi Pande, in her paper, “The Difficulty of Being Good in Rohinton Mistry’s Such a Long Journey”, discusses the pitiable situation of the members of the community, while bringing out the essential goodness of the unassailable hero, Gustad. The paper is an insightful study of Mistry’s novel.
Khushwant Singh is popularly known for his salacious gossip and cocktail of scotch and sex, but Radika Chopra in her paper, “Fiction as Social History: A Study of Khushwant Singh’s Novels”, brings out the solid literary contribution of Khushwant as a social critic through memorable presentation of the events during partition, which split the peace- loving members of the Hindu, Muslim and Sikh communities before they are rudely jolted out of their religious tolerance and mutual respect, in Train to Pakistan.

Julia Devardhi and Deepika Nelson, in their paper, “Whitman’s ‘One’s Self I Sing’:
A Linguistic and Stylistic Analysis Based on Formalism”, traces the development of stylistics drawing largely from formalistic criticism and tries to explore the authorial posture through the choice of syntax, semantics and inversion of expressions. The analysis brings out the universalism of the poet, while starting with focus on one’s self.

We offer a critical evaluation of contribution of the celebrated Nigerian writer Chinua Achebe, who passed away recently, by GRK Murty in his paper, “Chinua Achebe (1930-2013): Light of Conrad’s Dark Africa”. Achebe was indeed an eloquent articulator of the paramount need for assertion of African identity and was a tireless champion of the aspirations of the erstwhile colonized all over the world.

-- S S Prabhakar Rao
Consulting Editor

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Automated Teller Machines (ATMs): The Changing Face of Banking in India

Bank Management
Information and communication technology has changed the way in which banks provide services to its customers. These days the customers are able to perform their routine banking transactions without even entering the bank premises. ATM is one such development in recent years, which provides remote banking services all over the world, including India. This paper analyzes the development of this self-service banking in India based on the secondary data.

The Information and Communication Technology (ICT) is playing a very important role in the progress and advancement in almost all walks of life. The deregulated environment has provided an opportunity to restructure the means and methods of delivery of services in many areas, including the banking sector. The ICT has been a focused issue in the past two decades in Indian banking. In fact, ICTs are enabling the banks to change the way in which they are functioning. Improved customer service has become very important for the very survival and growth of banking sector in the reforms era. The technological advancements, deregulations, and intense competition due to the entry of private sector and foreign banks have altered the face of banking from one of mere intermediation to one of provider of quick, efficient and customer-friendly services. With the introduction and adoption of ICT in the banking sector, the customers are fast moving away from the traditional branch banking system to the convenient and comfort of virtual banking. The most important virtual banking services are phone banking, mobile banking, Internet banking and ATM banking. These electronic channels have enhanced the delivery of banking services accurately and efficiently to the customers. The ATMs are an important part of a bank’s alternative channel to reach the customers, to showcase products and services and to create brand awareness. This is reflected in the increase in the number of ATMs all over the world. ATM is one of the most widely used remote banking services all over the world, including India. This paper analyzes the growth of ATMs of different bank groups in India.
International Scenario

If ATMs are largely available over geographically dispersed areas, the benefit from using an ATM will increase as customers will be able to access their bank accounts from any geographic location. This would imply that the value of an ATM network increases with the number of available ATM locations, and the value of a bank network to a customer will be determined in part by the final network size of the banking system. The statistical information on the growth of branches and ATM network in select countries.

Indian Scenario

The financial services industry in India has witnessed a phenomenal growth, diversification and specialization since the initiation of financial sector reforms in 1991. Greater customer orientation is the only way to retain customer loyalty and withstand competition in the liberalized world. In a market-driven strategy of development, customer preference is of paramount importance in any economy. Gone are the days when customers used to come to the doorsteps of banks. Now the banks are required to chase the customers; only those banks which are customercentric and extremely focused on the needs of their clients can succeed in their business today.

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English Studies